Amazon.Com; A Case Study.

Introduction

The lunched of Amazon.com in July of 1995 was the creation of a new and bold modality of doing business on the Internet. Amazon.com forced the traditional physical land brick and mortar retailer in the book industry to miscellanea the way they tar lend the industrys consumers and then epitomized Business-2-Consumer e-retailing. Although, Amazon.com started as an online bookstore, according to eRetailNews 2000-11, ISSN; 1529-2959, they live with since spread its wings into other industries such as music, DVD, toys, videos etc...

Subsequently, this has created a multitude of direct competitors for Amazon.com in several different industries. As Amazon.com continues to grow and create new alliances with other industrys leaders, the competition for orbicular online market share grows intensively. As a result, Barnes and Nobles online store barnesandnobles.com is at present the leader in online book e-retailing.

In this section of the paper title Amazon.com, I will discuss Amazon.com SWOT analysis found on a report conducted by eRetailNews. The Internet sell Report titled New vs. anile: The battle mingled with traditional retail and dotcoms, eRetailNews 2000-11, ISSN: 159-2959. Additionally, I will discuss Amazon.com marketing and business strategies, the trends and forces in the online business-2-consumers industries, Amazon.com technology and financial information.

Amazon.com SWOT compend (according to eRetailNews, The Internet Retailing Report, 2000 - 11 ISSN: 1529-2959; Titled: New vs.



Old: The battle between traditional retail and dotcoms - Mini eRetail Scorecard)

Strengths

Well established web commemorate

Loyal customers base of over 12million shoppers

Distribution facilities to handle growth and fulfillment

Leader in use of technology to delivery targeted content

Excellent offline customer service

Building international bearing in markets outside of the USA

Has moved away form cosmos a low price supplier of books toward a stress on delivering outstanding service at a price

Weaknesses

Amazon.com brand has been diluted by entering a wide...

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