Develop a set of criteria on which you can comp be the product concepts and evaluate all three concepts on your criteria. Your criteria should reflect Techsonics current problems or opportunities. What atomic number 18 the strengths and flunk of the research methods used to evaluate these concepts? What, if anything, could Techsonic have done to consume the tests more valid? Which, if any, concept(s) should be announced at the trade show? Why?
Criteria:
1. Suit client needs; customer satisfaction?
2. Is it lucrative?
3. If is lucrative, what is their advantage over our competitors?
4. …
5. …
New knowledge Sounder, Project 901
Current problems on New Depth Sounder
sluice though customers opinions are useful, customers usually see things at present. They are not necessary to image what new technology should be, a fact that will restrict companys victimization if company relies on their opinions during the product development process.
Using selling research from current users is a good reference, but to reach out those potential customers having merely knowledge of Techsonics products and to run the market penetration will bring in more revenue. Furthermore, even though Techsonic care replete(p)y gather what customers need and dower tons of money in advertising and marketing research, they are gradually losing their market leadership in some field. This could endpoint from a disruptive technology provider providing something beyond customers visual modality and gain their satisfaction.
Current opportunities on New Depth Sounder
1. customer satisfaction: The market research shows that the 901 was a clear victor because it scored high on the dimensions of...If you want to get a full essay, order it on our website: Orderessay
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