UNIT-I 1.0 INTRODUCTION foodstuff has been gaining a predominant role with the advent of mass production and globalisation of economic activity. The manager right away needs a thorough knowledge of marketing to transact their functions in an effective manner. marketing establishes a vital association between an organisation and its consumers. 1.1 NATURE AND SCOPE OF MARKETING Marketing is a human activity directed at pleasurable needs and wants through exchange exercisees. Marketing includes such activities as product development, marketing research, communication, pricing, promotion and service apart from selling. Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right rate and at an acceptable price. Marketing is so basic that it cannot be considered a separate function. It is really the whole business seen from the head of view of the final result, i.e., from the point of view of the customer. Marketing is a view point which looks at the entire business process as a highly integrated effort to discover, create, boot and satisfy consumer needs. Marketing is a delivery of a amount of living to society. 1.
2 IMPORTANCE OF MARKETING The new managerial knowingness and desire reflected in the consumer orientation for an all-out commitment to the market consideration. The importance of marketing is being realised by Indian business houses. The most interesting fact about this idea is that the organisation concerned is not the only beneficiary when a firm practices the marketing design. The concept simultaneously benefits the organisation that practices it, the consumer at whom it is aimed and the society at large.
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THE CONCEPT BENEFITS THE ORGANISATION The practice of the concept brings substantial benefits to the organisation that practices it. For example, the concept enables the organisation to keep...If you want to tucker a full essay, order it on our website: Orderessay
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