Jones Blair Case Analysis

Jones Blair Case Analysis Mansoor Chandiwala Davenport University MKTG 610 On communication channel JoDee Phillips July 22, 2010 Case Recap The U.S. tonality industry is an industry which has been estimated to corrobo come out over $13 billion in sales in 1999. The US samara market is divided into three unalike segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings , out of which the architectural coatings has the majority of U.S. paint sales. About half of the architectural coatings sales came from do-it-yourselfers and about 25% come from professional painters. The rest goes to the government, exportation and various moneymaking(prenominal) uses. The Jones Blair Company is a privately held corporation that produces and markets architectural paint and original equipment manufacturing coatings. Also, In addition to manufacturing a full line of architectural paint, the company sells sundries under their own brand touch but which is not produced by their firm. Jones-Blair Company, is based in the Dallas-Fort expenditure (DFW) area, and is an established company in the $13 billion US paint industry. It has been doing most of its trade within the 11 county DFW component and surrounding states (Oklahoma, New Mexico and Louisiana).

It has been around since 1928 and their mission has been to provide the business community with the highest quality of products. Problem Identification Architectural coatings have slowed 1-2% reaping in long-term sales. This is due to alternate materials such as aluminum and vinyl siding and the increased sales of higher(prenominal) quality paints, which reduce the amount of paint used and the rate of reapplying new paint. Also, research by the Home Improvement inquiry Institute explains that do-it-yourselfers choose retailer first, then choose the paint brand. The Jones-Blair Company faces these challenges, as well as those presented by mussiness merchandisers competing with Jones in current business sectors, as... If you want to get a full essay, order it on our website: Orderessay

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