Case: Fabtek EXECUTIVE SUMMARY Fabtek has the ability to position themselves for profitable growth, more(prenominal)over they need to fix their concern, center on key business drivers, and re-evaluate the area. Listed be subaltern are the key issues they face and the recommendations for improvement. focalizeing on these issues and developing selection criteria for quoting would help Fabtek improve their current positivity and position them for growth. Fabtek should accept the Pierce Pike order as it closely matches Fabteks selection criteria for selecting orders. IssueRecommendation Lack of Sales FocusFabtek states anyone can make a sell. This indicates the company places a gloomy priority on driveing sales people. Fabtek needs to counsel on direct selling and train sales reps to attain market growth and to sell customer value. Cost anatomical structure and tender ProcessManuf compriseuring Costs are unreliable and the Bidding Process has a low success rate. Fabtek needs to train its manufacturing and marketing group to work together in estimating blameless costs, lead-times and understanding customer value in quoting a job. in any case Many MarketsFabtek must evaluate the 11 markets served and identify those in growth segments that are not price sensitive, and value quality. Fabtek should focus efforts on these markets.

Lack of CapacityTitanium has been identified as a growth market. Fabtek must either be more selective in order intake or device for capacity expansion. Refocus on Core CompetencyFabteks plaza competency lies in welding Titanium with a exalted degree of quality. The company needs to build on this strength. abridgment and RECOMMENDATIONS Lack of Sales Focus Fabtek believes anyone in the organization can act as a sales rep. This indicates the company places a low priority on having dedicated, trained sales people. The sales contribution at Fabtek is understaffed and overlooked. An investment in a finesse sales force would allow Fabtek to grow profitably and have... If you ask to get a full essay, order it on our website:
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