Alibaba

{draw:frame} GROUP MEMBERS Yung Hsing Lien 100316939 Guang Hang Lin 100305064 Tuo Yu 100327564 Xiao ying subgenus subgenus Chen 100316450 Zeyan Qiu 100308700 TABLE OF CONTENT *Introduction----------------------------------------------*2 *Background of the E-company---------------------*--3-4 *Internet commercialize Analysis--------------------------*4-9 Problem(s) Identification or Clarification---------9-11 Solutions---------------------------------------------------11-15 Conclusions------------------------------------------------15-16 Appendix---------------------------------------------------17-18 Introduction The scope of our project is to enter out the issues faced by Alibaba.com and make recommendation. In recommending a solution for Alibaba.com, we impart first analyze the micro and adult aspects of the industry using Porter’s Five Forces. by and by thoroughly examining Alibaba’s business prospect and securities industry power we were able to conclude on three major(ip) issues. marque awareness for Alibaba.com in the international market is weak, guest confident, and style barrier. Background Alibaba.com is Chinas leading B2B e-commerce company. The international slyness website (www.alibaba.com) focuses on globose import and export trade, Chinese website (www.alibaba.com.

cn) for domestic trade buyers and sellers. On June 30, 2007, more than 20 million users from 200 contrary countries and regions reach registered with Alibaba.com. During the same year the company had a meat of 4400 in full-time employees in China, Hong Kong, Switzerland and the United States. MARKETING epi tome The chart infra will better demonst! rate how Alibaba.com conducts business. (2) {text:bookmark-start} {text:bookmark-start} pitiable price: people who access Alibaba.com stool view suppliers from more different parts of the world and thereof their barging power will be strong because they can spot from among a longsighted list of suppliers who may not...If you want to pass water a full essay, order it on our website: OrderEssay.net

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