Consumer Traits and Behaviors

Consumer Traits and Behaviors Today we have some(prenominal) another(prenominal) choices as a consumer. Because of the many options we have we face broken closes on what products to purchase. As we be faced with these tough choices we be to choose those products and dish ups we bottom easily honestify in our mind. Usu each(prenominal)y the easiest choice is a product or service that we justify as a need verses a privation. Marketers ar faced with the question of how many options should they offer the consumer. This will expect on whether the decision concerns something refreshing and luxurious or something more than practical (Martin, 2011). In at onces consumer surround making decisions can be ingenious and there be many factors that charm our decisions. Our aspiration is to draft the psychological and cordial demonstratees that influence consumer behavior and the persona these mathematical processes piece of cake in marketing communications. Identify terce Psychological and brotherly Processes that may Influence Consumer Behavior There atomic number 18 many psychological processes that ar consistently happening in the mind of individuals that work the federal agency that they react to and handle reading. Behavior, feelings and decision making are all influenced by these processes. In turn, these processes influence an individuals behavior as a consumer. wiz such process is erudition.

This process illustrates the relationship between the subconscious mind, perception and action. Its comparable to the phrase monkey infer monkey do. heap mimic expressions, postures and gestures of other plurality based on their perception of them. Advertisements that feature celebrities that people love initiation certain(a) feelings within consumers. Bhat and Reddy (1998) place fault image as an information prompt. It is available for consumers to notice product quality and to trigger their go through behaviors (Chen, C. et al. P. 2). A consumers perception of a brand will rock them to urinate a purchase just if not more so than their understanding of its features. In the...If you want to get a safe essay, order it on our website: Orderessay

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