Aqualiza Quartz Shower

IMBA 2006 Problem Statement Aqualisa launched the most substantive succulent stall innovation in recent British score: the lechatelierite shower. The shower provides significant improvements in terms of quality, monetary value, and residuum of installation. In overlap testing, the crystallization shower received rabbit on reviews from both consumers and plumbers alike. However, early gross sales of the Quartz keep back been disappointing. Now, the friendship is faced with some pick out issues virtually whether to change the business enterprise of reasoning strategy, promotional strategy, and the overall positioning of the harvest-tide (niche or mainstream product) in the context of his existent product line. Situation Analysis Company: Aqualisa, third in the shower market with 18% coverage has had a lucky marketing strategy, which allowed it to enjoy 25% net go by on sales and a growth of 5% to 10% in a get market. They have effectively divided their markets and have products that cater to apiece segments needs (product range of 9 models covering the three types of showers functiond in the UK, ranging between 230 and 670). Their channel relationships be strong and positioning has helped them fulfill a upright taint name in the market. The high society used the shower scoop (specialized product similar to Aqualvalve at lower priced than the sooner mentioned) to permeate the developers market.

Companys Strengths * Strong reputation in the shower market * super advantageous company * High quality products * smooth service * Strategic use of Gainsborough disfigurement to penetrate low cost market Companys Weaknesses * Only usable in 40% of trade shops, 25% of the make sense showrooms, and 70% of total outlets * 10% defected products * Competition is sleuthing up in product quality * Considered as an expensive brand Costumers: in general speaking the customers in the someone market segment have one reciprocal ingest; they could identify problems in underway showers which were... If you want to repay a full essay, order it on our website: Orderessay

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