In this essay, I am sack to analyse the theory of market and how this fits with Vodafone, one of the biggest mobile telecommunication network company in Stock Exchange value enterprises. Specifically, I am going to consider whether Vodafone applies the theory of marketing, especially the pricing, products, promotion, place and the customer behaviour. Vodafone?s headquarter is in the United Kingdom and has expanded in atomic number 63, ground forces and Far East. The number of employees is above 64.000 and the customers exceed 130 million.
To swallow with, pricing is one of the most important elements of marketing mix. It depends on the policy of the price that every company is required to come after in order to set its own marketing. In addition, in 2006 Vodafone used a strategy to decrease the expenses and incomes in Europe (Vodafone 2009). In 2009, Vodafone cuts cost from Spain because the profits were too low out-of-pocket to recession. Also, cuts cost from Turkey by sacked the management team, wintery salaries, axed 500 jobs and cuts roaming charges in duration of summer (Nick Clark 2009). However, this is not the scoop fashion to seduce customer. By frozen salaries and minimizes the number of jobs, it could go along money but it cannot stop roaming services especially in Turkey, which is a very popular country for summer destination.
Nevertheless, this seems to be a disadvantage for Vodafone because an new(prenominal) company will extend that service to the public. Additionally, this is a very easy way for other competitors to win space in Turkey market. Another way of keeping its customers is by trying cutting from operation costs. However, the costs cutting is not only planned for Europe and emergent markets but and in the UK market too (Nick Clark 2009). Moreover, for the UK market, Vodafone is preparing to...
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment