Table of Contents1Introduction42Market Analysis52.1Competition:52.2Users and Uses:63Issues74SWOT Analysis85Marketing Plan95.1Marketing Objective95.2Tar give User95.3Marketing Mixes105.3.1Price:105.3.2Promotion:105.3.3Place: Selling Slingbox at more retail chains and sack up sites like Costco, Sam?s Clubs105.3.4Product: Add new harvest-feast features that would appeal to consumers.115.4Reassess Market116Strategic partnerships117positioning statement118Exhibits12?Kotler, Philip & Kevin Keller, A Framework for Marketing Management, third Edition, Prentice-Hall, 2003.
1INTRODUCTIONLove to travel but hate missing your home TV? Whine no more. Thanks to a recently substantial place shifting technology, you can take local programing on the road with you.
SlingMedias Slingbox redirects your home TV signal from an antenna, product line box or planet to your Net-accessible PC or laptop computer. The Slingbox connects to the TV and to the Internet, while the accompanying SlingPlayer software is uploaded to your removed PC($200; hypertext transfer protocol://www.slingmedia.com).
Sling Media, which markets Slingbox, was founded by Blake and Jason Krikorian, brothers and baseball fans who wanted to watch their hometown San Francisco Giants 2002 playoff line while they were away traveling on business. Over the coterminous two years, with the help of friend Bhupen Shah, they refined the device, making it little and simpler to use. The company at the forefront of placeshifting is Sling Media, a startup based in San Mateo, California.
Last year it launched the Slingbox, which in core lets you watch your own television from anywhere in the universe of discourse via the internet. Shaped like a giant, silver chocolate bar, the Slingbox sits on top of your television, takes in video feeds from cable or satellite set-top boxes, DVD players and PVRs, and then retransmits a video stream via a broadband internet connection to wherever you happen to be. The remote device can be a PC, a laptop or even a handheld computer or mobile phone, provided it has a fast internet connection. You can then watch television (or programmes recorded on your PVR)...
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