BUS 620 Managerial Marketing
Dr. Nancy Waldron
November 14, 2011
Retail Business Analysis-Toyota
Market segmentation summary and market segmentation systems receive an important role in trade strategy, specifically in direct marketing. Geo demographic segmentation has been successfully used in the commercial sector for more than 30 years. During this time period, changes subscribe been made to increase the efficiency and effectiveness of these systems. Segmentation analysis is used commercially for some(prenominal) purposes: profiling customers, identifying potential marketing targets, identifying locations for billboard placement, estimating trade ara potential and selecting communication style, to arrive at a few (Greene & Greene, 2008). The analysis in any case represents dollar sign spending, units sold, marketing campaign response or other emptor behaviors (Mullins & Walker, 2010).
According to Swot Analysis Toyota (2000-2011), Toyotas immature investment in factories in the United States and China saying profits rise against the worldwide motor industry trend. enlighten profits rose 0.8% to $11 billion (1.17 trillion yen). This is an utilisation of a much focused segmentation, targeting and positioning in several countries.
Commentators argue that this is because the company has the right mix of products for the markets that it serves. One of Toyotas focuses is to target the urban young person market. The company has launched its new Aygo, which is targeted at the streetwise youth market and captures the nature of dance and DJ culture in a very competitive segment.
Lexus, a division of Toyota, and Toyota keep up a reputation for manufacturing environmentally friendly vehicles. Lexus has RX 400h hybrid, and Toyota has its Prius. Both are based upon advance technologies developed by the organization. These vehicles could easily pimp young earth-friendly consumers as well as middle-aged, to elderly consumers. Toyota also has the Sienna, a minivan,...If you want to get a full essay, tell apart it on our website: Orderessay
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