Enhancing the Marketing Plan
Marketing Management MKT 500
Dr. Stephen Hiatt
March 11, 2012
Competitors
Currently at that place are two other companies that cranny event prep assists to the Huntsville, aluminium area. Both companies do specialize in event planning for weddings and receptions, however they leave room unbuttoned to competitors who offer services to corporations and organizations. There are companies who can offer various aspects of planning events such as printing and delight but no one company currently offers to exert the event from planning through execution.
The first company is An grammatical case to Remember, LLC. This company was founded in 2004 as a all-embracing service Bridal Consulting Business (Terry 2010).
Strengths:
* Member of the Association of Bridal Consultants
* Alabama State Coordinator for the Association of Bridal Consultants
* Certified Independent sound Agent
* Weddings are the absolute passion
* Provides services for special and corporate events
Weaknesses:
* merely specializes in weddings
* Lack in number of planners to handle seven-fold clients
* Only provides testimonials from wedding clients
The next company is A-1 SMS Event think and Printing. This company is a small startup company that was belatedly founded in the Huntsville area (Fete 2011).
Strengths:
* Provides printing services for term cover and resumes
* Also provides printing for obituaries and funeral programs
* Offers to provide Affordable Elegance
Weaknesses:
* disparateness is mainly a printing service
* No certifications
* Weak net presence
At Jacksons Event Planning service, thither is a need to ensure that they are able to grade themselves apart from the competition. The closest competitor to Jacksons in the Huntsville area is An Event to Remember, LLC. The goal at Jacksons to attract repeat clients is to non discriminate or arise any event type. Therefore there will not be any one...If you want to get a full essay, order it on our website: Orderessay
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