This report will hit the books the entrance feasibility of the new market place including the attractiveness of Swiss tiles market, the local business operational environment analysis, global competing outline and three years financial plan for Dong Tam enter the market to maximize the potential success of DTG in this market.
The Switzerland is known as competitive economic in the homo since the stable and develop economy over time (Euromonitor planetary 2010). This creates a great opportunity for DTG enter to this market. Also, there ar wide ranges of factors that attract companys exporting their products. Firstly, with the political incentives, DTG can begin its new business with less corking requirement compare with other countries.
Secondly, even Switzerland is land clock country; there is a significant development of supplying chain system with reliable third party logistics firms which insure the transportations for DTG, which is the primary factor for successful exporting strategy.
Furthermore, the construction usance is increasing in Switzerland, so DTG decides to enter the market by exporting strategy initially through the agent, then a wholly owned office subsidiary will be established after 3 years of operation if the market is potential for long-term development. The first store will be located in Bern which is the capital of Switzerland, after that, the distribution system will be expanded to other populate cities. Besides, for competing not only from the local firms but also from the multinational competitors such as Porcelanosa and Iris, international set and discount, allowance pricing for different...
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