Attitudes Of Organizational Structures

BBA102 Project
Attitudes, Discussion and Conclusion part

Based on An empirical meditate which compares the organizational organizes of companies managing the Worlds conduce 100 brands with those managing noncitizen brands by Philippa Hankinson in Journal of Product & Brand Management, Vol. 8, no(prenominal) 5, 1999






ATTITUDES TO ORGANISATION STRUCTURE

Total
N = 82
Top 100 OutsidersConsumer goods
N = 64
Top 100 OutsidersConsumer services
N = 18
Top 100 Outsiders
Over the outlive five years there has been a shift from a hierarchical organizational social organization to a flatter structure3.05 2.903.08 2.852.83 3.00
To complete successfully, companies must be prepared to change their organizational structure3.63 3.503.62 3.413.67 3.69


The table shows the mean scores to those statements by a scale from 1 being strong disagreement to 4 being strong agreement.
The result is statistically insignificant.



This implies that brand managers in both Top 100 and Outsider both believed that a change over their original structures is necessary in coordinate to successfully deliver the brand above competitors.
 

DISCUSSION

So, even though the evidence seems to support that organizational structure may not be the main determinant of success, we have to consider the situation that the Top 100 brands have a long judgment of conviction of experience in evolving their original structures. So in general, the plain implies that copying the brand leaders organizational structure never produces success.
And so, Hankinson (1999) suggested that better brand management comes from market and client focus rather than greater internal efficiency.

To outcome the question why, Martinsons et al. (1994) in his journal In search of geomorphological excellence suggest that:
An organization faces an array of dynamic variables, including environmental...If you need to get a full essay, order it on our website: Orderessay



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