Advertising in Children

Kristin Wilcott
BUS 317
Advertising to Children

12/15/2008











The commercial I can never for pass water when I was growing up advertised rapturous D orange juice. The commercial went corresponding this; Three young teen sequencers run into the house and they atomic number 18 all(prenominal) out of breath and sweaty. One is holding a soccer ball, to assume they were all just playing the sport. They run to the refrigerator and open it. The girl says what do you have to drink?, and the boy holding the electric refrigerator door says, Orange juice, some discolor stuff….and Sunny D! All the children pop out really excited and start drinking it directly out of the bottle; they just cant even wait to get cups! After they are finished drinking it they look so refreshed and happy. The first time I saw this commercial I immediately told my mother I pauperismed Sunny D, she said there is orange juice in the fridge dear, I said but I want the COOL orange juice. She obviously had no motif what I was talking about, but this commercial really appealed to me. In this paper I am going to discuss problems and solutions that are being created in terms of advertising to children.




In specify the art of advertising to children, I would have to say it way of life to market a certain product or products, to and through, an age group of four-twelve, that appeal to them. Advertising to children presents different challenges. Kids are not sophisticated consumers. Their conceptions of self, time, and money are immature. As a upshot they know very little about their desires and needs, and preferences-or how to use frugal resources rationally to satisfy them. (Arens, pg 42)
In the past the most impressive way to sell childrens products was through mom and dad. Now the resister is true, children are the focal point for intense advertising hug seeking to influence billions of dollars of family spending. Advertisers are aware that children influence the leverage of not just kids products anymore, but everything in the...If you want to get a full essay, order it on our website: Orderessay



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