Strategic Analysis

For midterm analyzing the case as a consultant during the midterm Look for mission statement Objective Strategy Analyze the industry We will mostly be doing scot analyze Mission defined (slide 4) Pepsico vs coke? To decide which one conveys a better message to the audience? Coke is focuse on the drinkable it is selling a more. Pepsico has a wider range of products that includes the food and beverages/ sting foods, it makes it harder to fucus their mission statement A mission statement might be more important when the company is on the verge of transformation positivity goals are the goals in our weighted criteria Revenue - Corporate Strategy ------>Corporate channelise Office Business Strategy ------>Business Divisions Functional Strategy ------>R&D, HR, Finance, Operations, Marketing/Sales Stability- decent sales, markets shares Expansion-growing bigger areas Retrenchment-decide to thin layoffs Combination- several different units with different decisions Expansion! How?

Internal-firm putting silver into R&D External- purchase other firms and companies Alliances-finding and working together with company that already have what you need ( if you are expanding only on external than it merchant ship be very hard to control and run turn up on debt quickly) (internal maybe easy to control) Must have appreciation of companys strategy What?are they expanding into? Vertical integration-working your way through the harbor chain ie manufacture buy supplier- backward upright piano integration. Manufacture buying distribution and or retail = front vertical integration.( the entire line) § Horizontal integration-buying competitors, rivals Diversification: related/unrelated- buying different industry entirely § Related- concentric We want to find synergy amongst- share capabilities that makes the stronger § Ex: for snack foods and beverages ?... If you want to get a honest essay, order it on our website: Orderessay

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