Public Relations

1. Travel and tourism industry and prs role in it 1.These components smoke ce categorized into four major sectors Twenty long time ago , the business of the industry was generally considered by the media to be ‚soft or feauture news. It conjured up get poster images of children frolicking at Dysney world, exotic destinations with swaying palm trees, fine dining at sunset, and clean beauties basking in the sun on white, sandy beaches next to bright blue blue seas. These images of course still prevail in travel and tourism broshures and advertisemenTS. But today, the press takes the industry much to a greater extent seriously. A fundamental resaon for the change is that industry communicators have succeeded in convacing jurnalists that travel and tourism has a powerful impact on local and national economies. Stories that once were relegated to feature segments on telly and in newspaper travel sections today regulary appear on prime-time business news sigments, and in the business sections of national publications because ot the square ecenomic implications. Travel and tourism industry practitioners use all of the traditionalistic PR tools : press releases, press kits, speeches, broshures, pamphlets, exhibits, fact sheets, tours, and special events.

What Pr is And what is Not Since the bigining of modern PRat the start of the 20th mentury, practioners have struggled [???????] with delineate what they do. The Pr practise entails the folowing strategic four-step „RACE process that was archetypical articulated by John Marton in his book The reputation of Public Relations R = research: surveying existing books and public opinion A = action : strategic planning that includes scene objectives, benchmarks [????????:?] , and timelines. C = communication: targeting specific audiences or publics; selecting key messages; identifying the closely appropriate news media. E = evaluation: measuring [matuoti] the triumph of your efforts against the original objectives 2.PR AT... If you want to get a full essay, give it on our website: Orderessay

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