How to Write an Ethics Case

http://www.csuchico.edu/mgmt/strategy/module6/ 2001 GE Dot Com Bust Slowing adult male economy 9/11 demand fo jet-engines downwards Enron/WorldCom lack of game transparency Welch had grew the firm via (productivity driven build upth) - acquisition - Financial engineering - Cost cutting - 6 sigma - Downsizing Immelth wants to grow GE with Innovation/creativity ( variegate of strategy must equals to change of capabilities). He kept GEs strengths. He tension on Organic growth. Leverage best pratice Talent dev lofty perf culture Sharing across the group Rebalance the portfolio - acquiring new game (NBC, UK healthcare) - divest (insurance) Jack was very systematic in his approach whereas Immelt was more than of external approach on his management style Welch Operating focus, fiscal discipline and engeneering expertise Immelt Innovation, creativity, commercial relationships, technological competence.

He wants GE biz either to to be Cash Generators or Growth Enginees Got to shoot thru the short term to get to the long terms Acquisitions /Growth engines for Immelt were 1) Technology 2) Healthcare 3) Globalisation SKIL military force Tools Interfirm rivalry - Loads of players moreover with different/diverse background and sizes - uplifted rivalry since more competitors might be coming in threat of entries - Relatively medium in entry level but the threat is discharge up Substitute - Contractors - Handtools - Stable threat, not going up or down. Supplier Power - Low world-beater Buyers - Channels (mass merchandisers, contractor supplies, dept stores) - Walmart elevated power and going up - Homecentres Low power but going up - Hardware stores Low power, sideways - End Users - Professional users - High power and stable - DIY users - Low power SKIL Innovative Conservative Emerson new owner Little advertising Low...

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