Assignments for International Business Management Assignment 1: The TATA case Tata Cars, India, has become the focusing of public attention, and has caught the beady eyes of competitors in the automobile fabrication since it announced it would put the cheapest railroad car ever on the foodstuff first in India, merely eventually also in the rest of the serviceman. This plan is seen as a revolution in the car industry. Many potential customers all over the world anticipated the arrival of the Tata Nano. Millions of people who otherwise would not throw the resources to buy a car, now saw a determine looming that they, too, would have that opportunity. Tata now has to figure out a carriage to enter the Western foodstuffs, including the Netherlands. probe their opportunities and challenges, identify bottle necks and market niches in the Netherlands. In this context, you can think of: national and EU environment laws, taxes and duties, the perception of the tar live on group of a car as cheap as the Nano, effects on the value of government measures (like BPM) etc. Also, consider what marketing strategy mightiness operation in the Netherlands. Advise the Tata Board of Directors on a strategy to be implemented in their penetration of the Dutch market.

Assignment 2: The Dam/dyke make case You work for my company: we are in the dam/dyke building business. We have been involved in building dams in miscellaneous parts of the world. The latest project was the repair/ specialtyening of the levees in New Orleans. So we are a big player. I want to explore new markets. I have given you the assignment to investigate the possibilities in a foreign country. remove a country that you think has potential for my line of business. Analyze the country, concentrating on aspects like: infrastructure, geography, potential future projects, economic strength of the country, legal facilities or limitations, politics and culture of doing business. Use sources, but do not only Google the information. Come up... If you want to get a full essay, order it on our website:
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