Honda civic and habib masala mix consumer behavior report

2008LSEYasir Saeed, M. Omar Sardar, Tashfeen Warraich[CONSUMER BEHAVIOR FINAL]This report consists of cardinal increases, Honda Civic Reborn and Habib Masala go along with their feedstuffing and communicational strategies addition with additional consumer fashion concepts instal in their print ads and in their target food commercialise segment. It is submitted to Miss Sara Hassan, instructor of Consumer Behavior, particle B, BBA ? II Lahore School of EconomicsMarketing walk ? Habib Masala MixProductHabib Masala Mix. A new diversification dodge into the foods sector of Pakistan by Habib oil colour Mills. Competitors for this intersection argon National, Shan, Ronaq etc. PriceSpecial introductory price of 20 Rs. Habib Oil Mills is victimization merchandiseplace penetration dodge to capture the initial market portion out. The competitors already take in all over 20 Rs. Price, some charging 22 Rs. sequence others 25 Rs. for the akin product. PromotionHabib Oil mills are victimisation traditional shipway of promoting their product via ATL and BTL methods. ATL includes Bill Boards and TV Commercials where ladies are shown dancing to the joy of provision and using this masala mix product. The food culture of Pakistan love by housewives fond of cooking is reflected in their TVCs. PlacementAvailable at every(prenominal) small customary stores to big sized retailers and all t gray-haired salers of Pakistan, e.g Metro, Makro etc.

DemographicsAccording to Wikipedia, Pakistan?s 15-64 years old female population is clean over 46 million. This is roughly 56.9%. It is a huge market share and a bully potential for Habib Oil Mills. Their main market are housewives and females. expose of these 46 million, at least 20 million are capable enough to leveraging and impart this product. Target MarketMiddle fork to Higher Class. Targeted to those housewives/people who expect take over of cooking, instead of buying spices form the market, and curtailment them to be made, this readymade product is forthcoming for... If you want to get a full essay, effectuate it on our website: Orderessay

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