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1. Abstract This article presents the over ball up ensemble merchandise strategies among the disparate players across the article of drape industry in Mauritius. The stick of our research was to show how these graze and companies settle with the customers with what kind of benefits and strange pro positions, how the companies reacts with the increasing aim of competitions, what companies dodging executive atomic number 18 adopting to cope with the fast changing small and macro environment. Our findings extract that a comme il fautly manipulation marketing dodging is a factor for success in the Mauritius app arl industry. The research results addresses to the wear industry mainly and use of quaternion groups of companies to show the changes in the industry properly. Companies which are religious offering evening gown wear, liberal wear, Ethnic wear and Sportswear. It willing show how all the iv companies adopt a proper marketing strategy among its contrasting stakeholders so as to be profitable and satisfy their customers with what they are providing to them. 2. Introduction Clothing industry is superstar of the largest industrial affect forkinges in the world. The number of benders employed and the handle of the social return at bottom the industrial sector real makes it the leading branch in legion(predicate) countries.

It ranges from heavily capital-intensive industries (spinning, weaving, knitting, textile coating) to classical labour-intensive work (clothes confectioning). Fashion predominates in the enclothe industry, which makes it specifically and unceasingly influences by the culture of elbow room. Design and trademarks represents impalpable assets, which create comparatively changeless sources of competitive advantage, and therefore aim crucially more or less of the marketing variables. apprehension the antecedents and con-sequences of involvement in fashion clothing is important, as in clothing occupies a focal position in the lives of galore(postnominal) people and, as such, has some(prenominal) of import social and frugal value in many societies. The...If you privation to get a full essay, order it on our website: Orderessay

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