What Are The Characteristics Of A Strong And Effective Brand And What Impact Can Integrated Marketing Communications Have On The Brand

Characteristics of a tender and effective carry and the Impact of combine marketing communications have on the soft touchIntroductionHaving been suitable to stool the importance of brands and brand names more and more organic law are trying to have a strong brand to ensure that their product and services will survive in the stiff competition in the globalize economy , brand extension , emerging markets and many separate aspects which affects the performance of an composition (Laforet Saunders , 1999 . Accordingly , scholars in marketing , corporate communications and frequent relations are in great concern when it comes to having an individualism that will make them standout in the market place (Balmer Wilson , 1998 . well-nigh industry believed that brand has an intrinsic value in modify the individuality of an organisation because it does not only convey who or what the ships company is , but it withal includes the very based of every strategic communication (Kotler , 2004 Furthermore , branding can also be considered as a way of announcing the identity of the company (Asher , 1997 . Herein , the consideration of the marketing with regards to branding is to be able to create an intuitive and memorable image for the products , services as well as the firm itself by presenting and providing what is distinct and special(prenominal) about the organisationPrimarily , the main goal of this is to analyse the characteristics of a strong and effective brand and its importance with the company . In do-gooder , this will also provide discussion of the impact of interconnected marketing communication in the brand image or branding approach of an organisation . This will attempt to go out the relation of brand with the performance of the company and the important lineament that integrated marketing communication is playing to create and contract strong and effective brandsCharacteristics of a Strong and Effective BrandIn the order of magnitude of consumption , individuals are consciously finding image and view by the self-image and lifestyle .

It is said that brand image is something which is intricate to concretize as it only deals with impression of the target market . As mentioned , each and every organisation in the food market is trying to establish strong brands to compete with their rivals and sustain their warring position and advantage . Accordingly , brand is defined as a term , name , design , symbol or any combination of these aspects , to determine a company products or services provided by the organisation . In addition , it is cognise that brands are the names used to differentiate the company products or services from the competitors (Kotler , 1997 , like the brand of Nokia Sony , Toyota , Nike , Adidas , IBM , Apple and others famous and war-ridden brands . In addition , brand is a corporate identity which provides intangible benefits aside from the usage by the products which makes it difficult for other company to imitate (Farquhar , 1990 . This is the important role that the brand plays in marketing competition Furthermore , many organisations recognised brands as one of the most precious assets which enable them to sustain their emulous advantage among their rival (Aaker , 1991...If you want to get a blanket(a) essay, order it on our website: Orderessay

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