Excutive Summary

Date , Course titleOB DayFull NameBACKGROUND : DHL is beingness s countenance largest courier , second to UPS company based in United States . There argon several factors that helped the D H L to achieve this military posture , first because it live many different operations and commode deliver almost anything to any place in world . The company has also put a lot of ride in merchandising strategies that attracts a lot of guests and great customer care service that cannot be matched by other competitorsCHALLENGES : one and only(a) of the challenges facing DHL in its business is the destruction of property belong to company including its planes by enemies . This is due to many terrorist are aggressive to all American interests . DHL has essay hard to win clients with lashings of money and influence and has therefore employed trade strategies likeB2B marketing to win them .

This has helped increase income for company by making it the leader in marketing over it competitors . It is important to publish with customers and DHL has tried hard to make sure client s calls are answered straight off which is not what happens with its competitors making it customer friendlyALTERNATIVES : DHL have make acknowledgment that a part from general marketing it is important to have target marketing to reach important clients and therefore uses B2B marketing to make it . DHL has also signed partnership with Think 360 to communicate easily with clients and improve its brand name . It also made for them good loyalty program to...If you want to get a full essay, order it on our website: Orderessay

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