Nestle

STRATEGIC ISSUE QUESTIONS: nose I need a circumstantial help putting some answers in concert....If Nestle is one of the existences largest global nutrient companies. And it has over 500 factories in 76 countries, and sells its products in 193 nations, and only 1% of sales and 3% of employees atomic number 18 located in its home country, Switzerland. If, having reached the limits of growth and profitable penetration in most Western markets, and it turned its attention to appear markets in Eastern Europe, Asia, and Latin America for growth. And if umpteen of these countries argon relatively poor, but the economies argon growing quickly. Will on that point be a consumer base capable of buying many Nestle products will develop over the next twin of decades. Now, if Nestle tries to enter emerging markets ahead of competitors, and build a substantial position in basic foodstuffs. As income levels rise, the caller-out progressively moves from these niches into more upscale items. It very much focuses on developing local goods for local markets, however, and places relatively less wildness on its global brands in emerging markets. It also localizes its distribution and marketing strategy to the requirements of the local market. When good opportunities are available, Nestle acquires local firms.

Now, we know that Nestle is a very decentralise organization, with operating decisions pushed down to local units. On top of this are both a SBU organization focused around food groups, and a regional organization that tries to help rationalize occupation and marketing among nearby countries. Helping hold the organization together is a group of managers who rotate around the world on various assignments. Now, heres where I need help....If Nestle did move....Does it assume disposition for Nestle to focus its growth efforts on emerging markets? Why? What would be the companys strategy with regard to line of merchandise development in emerging markets? and would that strategy make sense? Also, from an... If you want to get a full essay, order it on our website: Orderessay

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