Marketing Management: Stp Analysis. Term Paper

Jeyameera K market Management Group Assignment STP compend for health&Fun A new snack solid food return line by Health&Fun India Pvt Ltd write up Report by MPEFB2 Group 4 Ankur Allen Rahul Bansal Rohit Aggarwal Sameer Narula May 10, 2008 Table of table of contents Health&Fun Product Overview and background .............................................. 3 chomp Foods Indian Market and Competitive landscape .................................. 4 snack Foods Market & Customer Segmentation ............................................... 6 Indian raciness Foods Brands Positioning map ..................................................... 7 Health&Fun Proposed Marketing Mix................................................................ 9 Health&Fun Revised Positioning mapping .............................................................. 10 Health&Fun Product Overview and background Company Background Health&Fun Foods Pvt Ltd is a Mumbai based company with a mathematical product offering of box ready-to- eat on snack foods. The company is a brainchild of Mrs. and Dr Sehat. Mrs.

Sehat, before taking a break from her professional life to raise a family, was a product manager with a leading FMCG company and was responsible for managing the company?s packaged food product line. Dr Sehat is a physician who runs a cliquish practice and acts as a visiting doctor to whatever of the leading city hospitals. He was concerned about the increase number of patients coming to him with weight and cholesterol related problems and treasured to tackle the unhealthy eating patterns. Mrs. Sehat applied her fifteen historic period of industry experience in the packaged food subscriber line to the problem. The couple combined forces with an eminent city nutritionist and the turn up was Health&Fun - a snack food product line. The motto of Health&Fun is an easy way to eat health honorabley The company was established in 2007 and is now ready with its manufacturing celerity and product line. The company intends to... If you want to get a full essay, order it on our website: Orderessay

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