Cri Assignnt

Creativity and Innovation Individual assignment BM006-3-2 Name of the crossway: - Magic Sunglass (MSG) Name: - Ali Hasan Nasr Student ID: - TP018268 Intake code: - UC2F1007IT {NC} proofreader name: - AHMAD MUZAMMIR BIN MUHAMMAD Submission Date: - 26th of October 2010 password Count: - 2007 words Executive Summary This assignment is targeted to represent my life which is executive manager and it elaborates my proposed product to SONY Company which is a product that will help people to make their life simple and luxuriant of entertainment. I name this device MSG that is short(p) form of Magic Sunglasses. MSG is combination of seven products in one which are normal sunglasses, memory card, headsets, solar power cells, camera, polarized lens, touch buttons and music player. This product will be targeted to the Western market and some Middle East countries. many techniques being used in order to generate roots such(prenominal) as mind mapping, Lotus summit, attributes listing, SCAMPER and Force commensurate sparkle. Moreover, other techniques will be used in idea evaluations which are Sticking Dots, Plus-Minus-Interesting and Force Field Analysis. Table of table of contents Executive Summary……………………………………………………………………………….

2 Table of contents3 Introduction4 intent finding4 Fact finding5 Competitor analysis5 food market segmentation7 Problem finding9 Laddering technique9 Concept lover10 sentiment Generation11 Mind mapping:12 Lotus Blossom13 Attribute listing14 SCAMPER15 Force Fitting Trigger16 Summary of Ideas17 Product verbal description18 Product design19 Idea evaluation20 Sticking Dots20 Plus-Minus-interesting21 Force Field Analysis23 References26 Appendices A Sony profile27 Appendices B Sony History28 Appendices D sticking dots description36 Introduction SONY Corporation is a global manufacturer of audio, video, communications and cultivation technology products for consumer and professional markets. Mr. Akio Morita and Mr.... If you want to get a full essay, order it on our website: Orderessay

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