Future goals call for expansion to several outlets capitalizing on a store-name recognition engendered by the very first outlet.
COMPETITION - A Southern California Analysis
Competition from the Retail market is fierce, within the Retail Clothing marketplace even much more so. The factors are straightforward: Clothing is a living essential and a luxury item - hence, there's a two-tiered demand for your Clothing product. An crucial caveat: that demand is effected by Need, Fashion Tastes and Economic Conditions over which the retailer has little control.
The factor of "Need," however, could be the 1 area in which retailers preserve a modicum of assurance - towards extent that low-end retailers (K-Mart, Wal-Mart, Target) thrive - and former middle-range retailers for example Sears and Penny's are putting concentrated work into tapping to the low-end, "clothing as being a necessity" target market.
But the middle-and-upper-end markets have their very own "Need" Clothing product: Children's clothing.
While competition among middle-and-upper-end retailers is strong, that challenge is also efficiently met during the Children's Clothing industry by directing the promoting work towards.
Founded in 1984, M_, Inc. has grown from a single retail children's clothing outlet in Santa Monica, California, to three outlets inside the Los Angeles area including a clothing line marketed throughout the country. There had been four outlets: a new York store was closed by the owner, M.G., due to the fact she preferred direct manage over her operations.
In the 1990s the small-scale, dedicated-product line Clothing "boutique" offers the most potential on the retailer aiming at the middle-to-upper-end target markets.
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